PERSON

Personaut tips #2 What to watch while on the go

2018. május 03. - NorbertBoros

We learned you loved the personal touch in last month’s tips, so here’s a new batch of Personautfavourites. This time, we gathered films and series, ideal to watch while travelling. Whether you’re going on a 40-minute trip, a 2-hour drive or an all-nighter, you’ll surely find something of your taste to make the wait less boring.

Tovább

Is it really worth using influencers in PR?

In the last couple of years, it is an increasing trend to use well-known influencers not only in ads but in PR campaigns, too. There are agencies who built their own departments for influencer management and tread the topic as a priority. But is it really worth using influencers in PR? Are influencers in PR useful only for supporting impulse buying or longer brand strategies? And after all: where is the border between PR and social media, if we talk about influencers? And how should we use them to achieve our goals? We summarised the topic in 5 useful tips.

Tovább

What zero dividend is enough for

I founded the first company in our group a little more than 10 years ago. I was only 21 at the time, but I was determined to plan for the long run. Since then, I haven’t paid myself a single Forint dividend, but that doesn’t mean I haven’t spent my company’s profit. In fact, I’m spending more and more of it. To find out what and why I’m spending for, stay tuned.

Tovább

Personaut tips #1 What to do in April?

As the days get longer and the nights get warmer Personauts are eager to leave the house (and sometimes the office ) to enjoy all the beauties and exciting programs this country has to offer. Check out our virtual bucket list of outdoor events, just as diverse as our team is. Whether you are a fan of arts, a wine lover, a travel addict or a gastro enthusiast, you will find your favourite here.

Tovább

“A rose by any other name would smell as sweet”

Internal influencers do exist

Nowadays there’s hardly any campaign without using influencers. Their effect is unquestionable and their popularity is unassailable. The only area we don’t really talk about them is internal communications. But are we sure about this? Isn’t it possible, that we have been using influencers for years internally, but we are not aware of it? Don’t forget: “A rose by any other name would smell as sweet"

Tovább

Social media - dangerous enemy or opportunity for internal comms?

Internal communications have undoubtedly gone through a significant change in the past years. Parallel with technological development, new features of workplace culture have also emerged. Decentralized models of working and virtual teams clearly demand strong online communications internally as well as support for collaboration.

Tovább

How to answer changing media consumption trends and the changing needs of clients in 2018?

As the world is changing, the role and manner of communication must respond to the new environment. If it is possible, 2018 is going to be even more thrilling from the media consumption point of view. But how can we answer these new challenges? And what do we need to prepare for? We summarized some challenges and the possible answers for them.

Tovább

I’ve got a blank space baby: communicate like Taylor Swift

Starting as a Nashville-based teenage country singer over 10 years ago, Taylor Swift grew up to be one of the most famous and highest-paid pop stars of recent times. Taylor’s net worth in 2017 was estimated to be around 280 million dollars, and at only 28, she manages an empire with hundreds of staff members, millions of fans and revenues off the chart. Surely, we can all learn a thing or two from her.

Tovább

What do the Facebook News Feed changes mean for brands?

On January 11th, Mark Zuckerberg announced that Facebook would be changing its news feed algorithm to prioritize content from “friends, family, and groups.” Are these changes bad for brands? Perhaps as the changes roll out over the next few months, businesses will most likely see a significant decrease in organic reach. What you have to do to survive?

Tovább